8:30 to 9:00 am
Seminar Packets, Name Badges, Conversation
9:00 to 9:45 am // Tom
Overview and orientation; summarize who is in the room and what are their interests; cover blogging basics, facts, etiquette, personalities and best practices.
9:45 to 10 am
10:00 to 11:30 am // Tim assisted by Tom
How to Blog: This hands-on training will be organized as two 40-minute sessions with a brief break in between. Tim will take you step-by-step through starting a blog, choosing its look, posting content, creating a blogroll, using tags and trackbacks to embed your blog in the discussion, and counting the traffic. (A how-to guide will be included in the seminar booklet.)
11:30 to 11:45 am
11:45 am to 12:15 pm // Tom and Tim
Review: Questions, Discussion and Observations.
12:15 to 1:15 pm
Lunch break (forage on Market Street in San Francisco)
1:15 to 2:00 pm // Tim
Active Blogging: How to use Really Simple Syndication (RSS) to publish content to readers so they don’t have to come to your site to read your content. How to use RSS to follow topics of interest online,, and how to create your own (free) news clipping service using RSS.
2:00 to 2:15 pm
2:15 to 3:00 pm // Lisa
Putting Advertising into Context: Automated advertising services make it easy to generate some revenues from your blog; the daunting realties of making enough to quit the day job. What you can realistically expect.
3:00 to 3:15 pm
3:15 to 4:00 pm // Tom and guests
Review: Questions, Discussion and Observations. How to stay out of trouble (overview of libel and slander, avoiding trouble at work).
4:00 to 4:15 pm
4:15 to 5:15 pm // J.D. and guests
Plenary Session: A look at the new age of personal media. What’s it all about? Where do you fit in? What should you expect to accomplish? A talk followed by a Q&A free-for-all will send you off energized to take part the ongoing media evolution.
Help us tune the session to your needs by taking a brief survey, at http://www.bloggingclass.com/survey/.