Course Rescheduled to March 25th

January 19th, 2006

News Flash — The blogging class scheduled for January 21st, this coming Saturday, has been postponed until Saturday, March 25. Our apologies for the late notice to all who signed up, and I hope my email reached you earlier.

We look forward to seeing you in March.

Let us know what you are interested in — take our survey

December 11th, 2005

If you have enrolled in the class, please let us know what your background is, why you are taking the course, and what you hope to learn by taking our short survey. We will customize the curriculum around your interests.

Course Intro

December 4th, 2005

Blogging software makes it easy to publish your ideas. Whether you are interested in cultural trends, business opportunities, career advancement or political causes, blogging can help you reach other people who share your passion. This intensive, one-day seminar will give you the skills, confidence and motivation you will need to create your soapbox in cyberspace.

This course is designed for novices who need a push to get started and beginners who want to take their blogs to the next level. Participants will learn how to:

  • pick a topic and start a blog
  • project an image and develop their voice
  • use hyperlinks, blogrolls, tags and trackbacks to “join the conversation”
  • deliver content to your audience using Really Simple Syndication (RSS)
  • add advertising to generate revenues and tools to assess readership
  • avoid lawsuits and friction

The day will be organized as a series of panels, lectures, hands-on training sessions, and discussions. Pre-class refreshments, and a closing reception will be included. Expert speakers will explain the basics and best practices, share tips and warnings and offer inspiration. Whether you want a creative outlet, a business tool, or a platform for your cause, this session will organize, energize and empower you to achieve your goals.

Preliminary course outline

December 4th, 2005

8:30 to 9:00 am
Seminar Packets, Name Badges, Conversation

9:00 to 9:45 am // Tom

Overview and orientation; summarize who is in the room and what are their interests; cover blogging basics, facts, etiquette, personalities and best practices.

9:45 to 10 am

10:00 to 11:30 am // Tim assisted by Tom

How to Blog: This hands-on training will be organized as two 40-minute sessions with a brief break in between. Tim will take you step-by-step through starting a blog, choosing its look, posting content, creating a blogroll, using tags and trackbacks to embed your blog in the discussion, and counting the traffic. (A how-to guide will be included in the seminar booklet.)

11:30 to 11:45 am

11:45 am to 12:15 pm // Tom and Tim
Review: Questions, Discussion and Observations.

12:15 to 1:15 pm
Lunch break (forage on Market Street in San Francisco)

1:15 to 2:00 pm // Tim
Active Blogging: How to use Really Simple Syndication (RSS) to publish content to readers so they don’t have to come to your site to read your content. How to use RSS to follow topics of interest online,, and how to create your own (free) news clipping service using RSS.

2:00 to 2:15 pm

2:15 to 3:00 pm // Lisa
Putting Advertising into Context: Automated advertising services make it easy to generate some revenues from your blog; the daunting realties of making enough to quit the day job. What you can realistically expect.

3:00 to 3:15 pm

3:15 to 4:00 pm // Tom and guests
Review: Questions, Discussion and Observations. How to stay out of trouble (overview of libel and slander, avoiding trouble at work).

4:00 to 4:15 pm

4:15 to 5:15 pm // J.D. and guests
Plenary Session: A look at the new age of personal media. What’s it all about? Where do you fit in? What should you expect to accomplish? A talk followed by a Q&A free-for-all will send you off energized to take part the ongoing media evolution.

Help us tune the session to your needs by taking a brief survey, at

About the instructors

December 4th, 2005

Tom has assembled a first rate group of instructors with experience in journalism, commerce, media, technology, and of course blogging. All of them are active bloggers. The instructors include:

Coordinator: Tom Abate

Tom is a staff writer for the San Francisco Chronicle. His blog, MiniMediaGuy, explores the business of new media. Tom has a Masters Degree in journalism from Columbia University. He is the former owner of a typesetting and publishing company, and founded a monthly newsmagazine. He has previously taught feature writing for UC Extension and was a journalism instructor at College of the Redwoods.

Hands-on training: Tim Bishop

Tim is a Berkeley software executive and entrepreneur with 15 years’ experience in startups, turning technologies into products that improve people’s lives. He is also a passionate writer on topics ranging from politics and public health to technology. A blogger since 2001, Tim was the founding editor of the award-winning SARS Watch Org medical blog. He also writes The Berkeley Blog and The Midnight Blog, and is a contributor to Bayosphere, the Beast Blog, and Techdirt.

Advertising: Lisa Stone

Lisa is a journalist whose work has appeared in the New York Times and a blogger (Legal Blog Watch, Surfette) whose accomplishments include helping launch the BlogHer conference. She was editor-in-chief for the original Networks, the award-winning Web portal that became a top 30 Web site with 25 million unique visitors. She has developed Web coverage with Hearst and Rodale magazines, Gallup, Bloomberg, ABC’s Good Morning America, E! Television/Online and HBO’s Sex and the City. Lisa blogged the Democratic National Convention for the Los Angeles Times and regularly contributed to Jay Rosen’s Pressthink blog.

Closing speaker: J.D. Lasica

J.D. is one of the world’s leading authorities on citizens media and the personal media revolution, and a frequent speaker at technology and media conferences. A former editor for the Sacramento Bee, J.D. is the co-founder and executive director of, a cutting-edge citizen journalism site. His new book about the personal media revolution, Darknet: Hollywood’s War Against the Digital Generation, has won critical acclaim from online luminaries such as Stanford law professor and Creative Commons founder Lawrence Lessig.

What would a class on blogging be without a blog?

December 3rd, 2005

Nothing!. So I have set up a blog for the class, and as the day for the class approaches, we will fill it up with content. During class we may add more content to it, and we will update it after class with ideas, tools, and suggestions from the class.


How to contact the instructors

December 3rd, 2005

If you have a question about the course, please feel free to contact the instructors via this form.

Hello world!

December 1st, 2005

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!